The nearest chain counters are 45–60 minutes away. Here's what renting local gets you instead.
There isn't a national rental chain branch in Black River Falls. For a lot of Jackson County residents, the reflex is to drive 45 minutes to an hour to a chain counter in La Crosse or Eau Claire — and then drive back. Before you spend two hours of your day on that round trip, here's the local option sitting right off I-94.
The full side-by-side is on our Rent Local, Not Chain page.
Driving to La Crosse or Eau Claire to pick up a rental means someone has to drive you there, or you leave your own car in their lot. Then you do it again at return. That's roughly 100–120 round-trip miles and two hours — twice. For a weekend rental, the drive can eat more time than the trip itself.
If you're flying through La Crosse Regional (LSE) or Chippewa Valley Regional in Eau Claire, an airport counter can make sense for the flight day. But if you live here and need a vehicle for a week of family visits, hunting season, or a car in the shop, renting from Black River Falls keeps the whole trip local. Call us and we'll talk through the logistics for your situation.
Tournament in La Crosse? Concert or game in Eau Claire? Rent here, drive there. A La Crosse day trip in a full-size car runs $65 on the local rate, and a team van run is about $146 all-in.
Family-owned since 1983, open Monday–Friday 8–5 and Saturday 8–noon. Call or text 715-396-1466.
Yes. Riverside Auto Rental at N5856 WI-54 has been renting cars, SUVs, minivans, and 15-passenger vans in Black River Falls since 1983.
The nearest national chain locations are in La Crosse and Eau Claire, typically 45 to 60 minutes away.
Yes. Our 15-passenger van in Black River Falls is $135/day plus $0.10/mile, or $750/week with unlimited miles. Most chains no longer rent them to consumers.
No. Our rates are flat and published, with no airport concession fees or surge pricing.
One call to a real person, and your rental's ready on Highway 54.
Call 715-396-1466