Neillsville sits right on WI-54 — the same highway that runs directly to our lot in Black River Falls. The drive is just 22 miles, about 20 minutes west, with no interstate interchange needed. We're at N5856 WI-54 on the left as you come into town, sharing a building with Riverside Auto Sales.

We've been serving Clark County and western Wisconsin since 1983 — insurance replacements, weekly rentals, and 15-passenger vans that no other independent provider in the area offers. Call 715-396-1466 to reserve.

Fleet & Rates for Neillsville-Area Renters

All vehicles pick up at N5856 WI-54, Black River Falls. Weekly rentals (7+ days) include unlimited mileage.

Vehicle Daily — Local
(100 mi/day)
Daily — Unlimited Weekly Rate
(7+ days, unl. mi)
Intermediate Car $55 $75 $315
Full-Size Car $65 $85 $350
7-Passenger Minivan $78/day + $0.10/mi $400
15-Passenger Van $135/day + $0.10/mi $700

Taxes and fees may apply. Rates subject to availability. View full fleet details →

Why Neillsville Drivers Choose Riverside

  • Closest rental on WI-54 — 22 miles west, direct highway connection, no interchange required. The most straightforward rental option for Neillsville residents.
  • Insurance replacement experts — Clark County body shops regularly refer customers to us. If your car is in the shop in Neillsville, we can often get you into a replacement the same day.
  • 15-passenger van availability — Churches, community organizations, and sports teams in the Neillsville area use our large-capacity vans regularly. No other independent rental in the area offers them.
  • Weekly rates beat the chains — Staying out of your vehicle for a week or more? Our flat weekly rate with unlimited mileage is the best value in the region.
  • Personal service since 1983 — Family-owned for over 40 years. When you call, you talk to someone who can actually help.

Common Reasons Neillsville-Area Drivers Rent With Us

  • Vehicle at a Clark County collision center or dealership for repair
  • Insurance replacement while a claim is being processed
  • Church or community organization needing a 15-passenger van
  • Extended travel to the Twin Cities, Madison, or Green Bay
  • Second vehicle during a busy season or family visit
  • Sports team travel to tournaments in the region

Directions from Neillsville to Riverside Auto Rental

From Neillsville, head west on WI-54 for approximately 22 miles. As you enter Black River Falls, we're on the left at N5856 WI-54, sharing a building with Riverside Auto Sales. About 20 minutes total. Call 715-396-1466 if you need help.

Ready to Reserve from Neillsville?

Call to check availability. Open Monday–Friday 8am–5pm, Saturday 8am–noon.

Call 715-396-1466 Get Directions

Questions About Renting Near Neillsville?

There is no independent car rental in Neillsville. The nearest option is Riverside Auto Rental in Black River Falls — about 20 minutes west on WI-54. Cars from $55/day. Call 715-396-1466.

Head west on WI-54 for approximately 22 miles. We're at N5856 WI-54 on the right as you come into Black River Falls, sharing a building with Riverside Auto Sales.

Yes. Riverside Auto Rental is one of the only providers in the region with 15-passenger vans — $135/day + $0.10/mi or $700/week with unlimited mileage. Call 715-396-1466.

Yes. We work with adjusters and body shops throughout Clark County and surrounding areas. Call 715-396-1466 or have your adjuster contact us. Read our guide to insurance replacement rentals in Black River Falls

Three things: a valid driver's license, a major credit card or bank-issued debit card linked to a checking account, and proof of auto insurance showing your policy number and expiration date.

Call to Reserve — 715-396-1466
Text Us