One pickup location on Highway 54 — within 30 minutes of most communities in western Wisconsin.
Riverside Auto Rental has served drivers across western Wisconsin since 1983. Our location at N5856 WI-54 in Black River Falls — right off I-94 at Exit 116 — puts us within easy reach of most of the region.
We regularly rent cars, minivans, and 15-passenger vans to customers from Tomah, Sparta, Neillsville, Warrens, Melrose, Osseo, and many smaller communities across Jackson, Monroe, Clark, and Trempealeau counties. For most of these drivers, we're the closest independent rental option — and the only provider in the area offering 15-passenger vans.
Click any city below for detailed driving directions, local context, and frequently asked questions.
~25 min · I-94 East, Exit 116
Monroe County's closest independent rental. Insurance replacements, 15-passenger vans, and weekly rates.
Tomah directions & details →~25 min · WI-27 N to I-90/I-94 E
No local rental in Sparta. We're the nearest independent option with 15-passenger vans and same-day insurance replacements.
Sparta directions & details →~20 min · WI-54 West (direct)
Clark County's closest rental. Direct highway connection with no interchange, same-day insurance replacements available.
Neillsville directions & details →~20 min · I-94 East, Exit 116
Closest rental to Wisconsin's Cranberry Capital. Book 15-passenger vans early for Cranberry Festival weekends.
Warrens directions & details →~20 min · WI-54 North (direct)
Jackson County's nearest rental on the south side. Direct WI-54 connection with daily and weekly vehicles available.
Melrose directions & details →~30 min · I-94 South, Exit 116
Trempealeau County drivers use us for 15-passenger vans, weekly rentals, and insurance replacements.
Osseo directions & details →Home county — includes Black River Falls, Melrose, and surrounding communities. Our primary service area.
Tomah, Sparta, and Warrens — 20 to 25 minutes east on I-94. Regular customers for insurance replacements and van rentals.
Neillsville and surrounding Clark County communities — direct 20-minute drive west on WI-54.
Osseo and nearby Trempealeau County communities — 30 minutes south on I-94.
Riverside Auto Rental serves drivers across western Wisconsin from our Black River Falls location on Highway 54. We regularly rent to customers from Tomah, Sparta, Neillsville, Warrens, Melrose, and Osseo — all within 30 minutes of our lot. Our service area covers Jackson, Monroe, Clark, and Trempealeau counties.
Tomah is about 25 minutes east of Riverside Auto Rental on I-94. Take Exit 116 off I-94 to reach our location on Highway 54. See Tomah directions and details.
Sparta is about 25 minutes from Riverside Auto Rental. From Sparta, take WI-27 North to I-90/I-94 East and exit at 116 for Black River Falls. See Sparta directions and details.
All rentals are pickup at our Black River Falls location at N5856 WI-54. We do not currently offer delivery service. Call 715-396-1466 to confirm availability and reserve your vehicle.
Whether you're driving in from Tomah, Sparta, Neillsville, Warrens, Melrose, Osseo, or anywhere else in western Wisconsin — one call reserves your vehicle.
Call 715-396-1466 View Fleet & Rates