Renting from Sparta? Why the Short Drive to Black River Falls Pays Off

If you live in Sparta, you already know the I-94 run to Black River Falls — it's roughly 40 minutes, most of it interstate. Plenty of Sparta and Monroe County renters make that drive on purpose, because what's waiting at our lot is hard to find closer to home.

The 15-passenger van most places stopped renting

Most national rental chains phased 15-passenger vans out of their consumer fleets years ago. We didn't. For Sparta church groups, youth teams, family reunions, and work crews, our 15-passenger van ($135/day + $0.10/mile, or $750/week with unlimited miles) keeps the whole group in one vehicle. Here's the full cost breakdown by trip.

Smaller group? The 7-passenger minivan ($78/day + $0.10/mile, $450/week unlimited) is the easy middle ground.

AWD and SUVs heading into winter

With Wisconsin winter on the way, our SUV & AWD class — two Ford Edge SUVs and an all-wheel-drive Subaru Outback — runs $80/day local or $100/day unlimited, $480–$600 for the week. It's the pick for hunting land, gravel roads, and the Fort McCoy-area back roads.

Is the drive worth it?

For a one-day car rental, maybe not — and we'll tell you that straight. But the math flips fast for anything bigger or longer:

• Groups: one van instead of three cars saves more than the drive costs.
• Weekly rentals: every weekly rental includes unlimited miles, so the trip up is covered.
• Insurance replacement: we work directly with adjusters and body shops across western Wisconsin. See how that works.

Make the pickup easy

Call or text ahead so the vehicle's ready when you arrive — pickup at our Highway 54 lot takes minutes once the paperwork's done. We're open Monday–Friday 8–5 and Saturday 8–noon. Bring your license, card, and proof of insurance (details here).

More on renting from your area: our Sparta page and Tomah page. Call or text 715-396-1466 — same family, same number, since 1983.