Whether your car is in the shop, you're visiting the area, or you just need a vehicle for a few days — renting a car at Riverside Auto Rental in Black River Falls is quick and straightforward. Here's everything you need to know before you walk in.

Three things you need to bring

That's it — three items and you're on your way:

Valid Driver's License

A current, valid driver's license issued by any U.S. state. It must not be expired or suspended.

Credit or Debit Card

A major credit card, or a bank-issued debit card linked to your checking account. Used for the rental deposit and payment.

Proof of Insurance

Your auto insurance card or document showing your policy number and expiration date. Digital copies on your phone are fine.

Can I rent with a debit card?

Yes. Unlike some national chains that require a credit card, Riverside Auto Rental accepts bank-issued debit cards linked to a checking account. This makes renting accessible to more people — you don't need a major credit card to get on the road.

Do I need my own insurance?

Yes — you'll need to bring proof of your personal auto insurance. Most personal auto policies extend coverage to rental vehicles, but it's a good idea to call your insurance provider beforehand to confirm. You'll want to know whether your policy covers collision, liability, and comprehensive on a rental.

How old do I have to be?

In Wisconsin, you generally need to be at least 18 years old with a valid driver's license to rent a car. If you have questions about eligibility, call us at 715-396-1466 — we're happy to help.

What types of vehicles can I rent?

Riverside Auto Rental offers four vehicle classes to fit different needs:

  • Intermediate Car — From $55/day. Fuel-efficient, great for everyday errands and commuting.
  • Full-Size Car — From $65/day. More room, more comfort, ideal for road trips.
  • 7-Passenger Minivan — $78/day + $0.10/mile. Perfect for families.
  • 15-Passenger Van — $135/day + $0.10/mile. For groups, teams, and events.

All weekly rentals (7+ days) are a flat rate with unlimited mileage. See the full Fleet & Rates page for complete pricing.

How does the rental process work?

Here's what to expect when you walk in:

  1. Call ahead — Dial 715-396-1466 to check availability for the vehicle class and dates you need. Walk-ins are welcome, but calling first guarantees your vehicle is ready.
  2. Come to our location — N5856 WI-54, Black River Falls, WI 54615. We're right on Highway 54, easily accessible from I-94.
  3. Bring your three items — License, payment card, and insurance proof.
  4. Quick paperwork — We'll go over the rental agreement, mileage options, and return expectations. It takes just a few minutes.
  5. Drive away — You're on the road. Return the vehicle when your rental period ends during business hours.

When can I pick up and return?

Monday – Friday8:00 AM – 5:00 PM
Saturday8:00 AM – 12:00 PM
SundayBy Appointment Only

Need a weekend pickup? Saturday mornings work great. Sunday is available by appointment — just call ahead to arrange it.

Frequently Asked Questions

You need a valid U.S. driver's license, a major credit card or bank-issued debit card linked to a checking account, and proof of auto insurance showing your policy number and expiration date.

Yes. Riverside Auto Rental accepts bank-issued debit cards linked to a checking account, in addition to major credit cards.

Yes. Bring proof of auto insurance showing your policy number and expiration date. Your personal auto insurance policy typically extends coverage to rental vehicles. Contact your insurer if you're unsure.

In Wisconsin, you generally need to be at least 18 with a valid driver's license. Call 715-396-1466 to confirm eligibility for your situation.

Monday through Friday 8:00 AM to 5:00 PM, Saturday 8:00 AM to noon, Sunday by appointment only. Located at N5856 WI-54, Black River Falls, WI 54615.

Ready to Rent?

Call to check availability — we'll have you on the road in minutes.

Call 715-396-1466
Call to Reserve — 715-396-1466
Text Us