A straightforward breakdown of our pricing options — so you pick the one that fits your trip and budget.
One of the most common questions we get at Riverside Auto Rental — the independent, family-owned car rental in Black River Falls since 1983 — is: "Should I rent by the day or by the week?" The answer depends on how long you need the vehicle and how far you're driving. Here's the full breakdown.
For daily rentals, we offer two mileage tiers for cars:
| Vehicle Class | Daily – Local (100 mi/day) |
Daily – Unlimited (no cap) |
|---|---|---|
| Intermediate Car | $55/day | $75/day |
| Full-Size Car | $65/day | $85/day |
Vans are priced differently — daily van rentals include a per-mile charge:
| Vehicle | Daily Rate |
|---|---|
| 7 Passenger Minivan | $78/day + $0.10/mi |
| 15 Passenger Van | $135/day + $0.10/mi |
If you need a vehicle for 7 days or more, the weekly rate is almost always the better deal. You pay for 6 days and get the 7th free. Cars come in Local (100 mi/day limit) and Unlimited mileage tiers, just like daily. Vans are flat-rate with unlimited mileage included.
| Vehicle Class | Weekly – Local (100 mi/day) |
Weekly – Unlimited (no cap) |
|---|---|---|
| Intermediate Car | $330/week | $450/week |
| Full-Size Car | $390/week | $510/week |
| Vehicle Class | Weekly Rate (unlimited miles) |
|---|---|
| 7 Passenger Minivan | $450/week |
| 15 Passenger Van | $750/week |
DAILY UNLIMITED × 7
$525
$75 × 7 days
WEEKLY UNLIMITED
$450
You save $75 — one day free
That's the equivalent of one day free when you book the week — the 7th day is on us. The same logic applies to the Local tier: pay for 6 days, get 7.
Weekly is cheaper. An intermediate car at the unlimited daily rate for 7 days costs $525 ($75 × 7). The weekly unlimited rate is $450 — you save $75, the equivalent of one day free. The same one-day-free logic applies to the Local tier (pay for 6 days, get 7).
It depends on the tier. Car weekly rentals come in two tiers — Local (100 mi/day limit, lower price) or Unlimited (no cap, higher price). Van weekly rentals are flat-rate with unlimited mileage included.
The local rate includes up to 100 miles per day at a lower price. The unlimited rate has no mileage cap. Choose local for short trips around Black River Falls; unlimited for longer drives.
Cars have two weekly tiers: Intermediate $330/week local (100 mi/day) or $450/week unlimited; Full-size $390/week local (100 mi/day) or $510/week unlimited. Vans are flat with unlimited mileage included: 7-passenger minivan $450/week, 15-passenger van $750/week.
A side-by-side breakdown of cars, minivans, and 15-passenger vans for your trip and group size.
Three documents and a quick walkthrough so you know what to bring before your first rental.
Our signature offering for groups, families, sports teams, and church outings.
Call and tell us how long you need the car and where you're going — we'll find the best deal.
Call 715-396-1466