Daily and weekly pricing for cars, SUVs, minivans, and a 15-passenger van. Long-term and insurance replacement rentals quoted by phone — call 715-396-1466.
Every vehicle is well-maintained and ready to go. Stock images shown — actual models may vary.
Fuel-efficient daily driver. Perfect for errands, commuting, and short trips around Black River Falls.
More room, more comfort. Ideal for road trips and families needing extra trunk space.
Two Ford Edge SUVs plus an all-wheel-drive Subaru Outback. Elevated seating and extra cargo for road trips, with AWD traction for snow, ice, and gravel roads. With multiple SUVs in the fleet, one's more likely to be ready when you call.
Room for the whole family. Sliding doors, easy access, and plenty of cargo space for luggage and gear.
Exclusive
One of the only large passenger vans available in the Black River Falls area. Book early — high demand.
Daily and weekly rates for all vehicle classes. Long-term and insurance rentals are quoted individually — call for pricing.
| Vehicle Class | Daily – Local (unlimited miles) |
Weekly – Local (unlimited miles) |
Daily – Non-local (plus a per-mile charge) |
Weekly – Non-local (plus a per-mile charge) |
|---|---|---|---|---|
| Intermediate Car | $55/day | $330/week | $75/day | $450/week |
| Full-Size Car | $65/day | $390/week | $85/day | $510/week |
| SUV / AWD Ford Edge ×2 · Subaru Outback (AWD) | $80/day | $480/week | $100/day | $600/week |
| Vehicle Class | Daily Rate | Weekly Rate (local, unlimited miles) |
|---|---|---|
| 7 Passenger Minivan | $78/day + $0.10/mi | $450/week |
| 15 Passenger Van | $135/day + $0.10/mi | $750/week |
Local renters get unlimited mileage on the published local car, SUV, and weekly van rates. Non-local rates are intermediate $75/day or $450/week, full-size $85/day or $510/week, and SUV/AWD $100/day or $600/week, plus a per-mile charge. Call 715-396-1466 for the per-mile rate. Local means residents of Black River Falls and Jackson County, WI. Daily van rentals include a $0.10 per mile charge. Rates subject to availability. Taxes and fees may apply. Long-term and insurance rental rates quoted by phone.
These are flat, published rates because we're an independent local rental, not a national chain — no surge pricing, no airport markup, no dynamic demand fees.
Need help choosing? Read our breakdown of daily vs. weekly rental rates, when 7 days beats daily pricing, deposits and debit cards, how far ahead to book a summer trip, or our car vs. van rental guide.
Call for Availability — 715-396-1466One pickup location on Highway 54 in Black River Falls — most communities in the region are within 20–40 minutes.
~30–35 min · I-94 West, Exit 116
Family-owned since 1983 in Black River Falls. Insurance replacement rentals, and a 15-passenger van is available.
Directions & details →~35–40 minutes via WI-27
Family-owned since 1983 in Black River Falls. Insurance replacement rentals, and a 15-passenger van is available.
Directions & details →~35–45 min
Family-owned since 1983 in Black River Falls. Insurance replacement rentals, and a 15-passenger van is available.
Directions & details →~25 min · I-94 West, Exit 116
Family-owned since 1983 in Black River Falls. Insurance replacement rentals, and a 15-passenger van is available. Book the van early for Cranberry Festival weekends.
Directions & details →~20 min · WI-54 North (direct)
Family-owned since 1983 in Black River Falls. Insurance replacement rentals, and a 15-passenger van is available.
Directions & details →~30–35 min · I-94 East, Exit 116
Trempealeau County drivers use us for a 15-passenger van, weekly rentals, and insurance replacements.
Directions & details →Riverside Auto Rental works directly with insurance adjusters and collision repair shops throughout western Wisconsin to provide hassle-free replacement vehicles while customer cars are being repaired. Insurance replacement rates are billed directly to the adjuster or shop and are quoted by phone — separate from the daily and weekly rates listed above.
Standard replacement vehicles include intermediate cars, full-size cars, and 7-passenger minivans. A 15-passenger van is available when the claim involves a larger group or family vehicle. We service shops and adjusters in Black River Falls, Tomah, Sparta, Neillsville, Warrens, Melrose, Osseo, and surrounding western Wisconsin communities.
To continue providing quality rental vehicles at competitive daily rates, Riverside Auto Rental enforces the following payment and security deposit policies.
A security deposit, starting at $300, is held separately from your rental charges on a credit or debit card (Visa, Mastercard, or Discover; no Amex). We'll confirm the exact amount when you book. We do not accept checks.
Deposits can be paid by credit or debit card (Visa, Mastercard, or Discover). We do not accept American Express or checks. However, if you choose to use a debit card, please be aware that the deposit amount will be authorized and held against your active bank balance.
When the rental is completed and Riverside Auto Rental releases the deposit, the funds will not be immediately available in your account. The time it takes for the hold to clear depends entirely on your financial institution's processing times (typically 3 to 7 business days). Riverside Auto Rental has no control over how quickly your bank releases these funds.
3% surcharge on credit card transactions only
A 3% surcharge applies to credit card payments, including deposits, extensions, and final settlement. The surcharge is disclosed before the transaction is processed and appears as a separate line item on your receipt.
Debit cards and prepaid cards are never surcharged. This includes a debit card run as "credit" at the terminal — if the card is tied to a checking account, no surcharge applies. American Express and checks are not accepted for the deposit.
| Payment Method | Surcharge | Deposit Note |
|---|---|---|
| Credit Card (Visa, Mastercard, or Discover) | 3% surcharge | Deposit released at end of rental |
| Debit Card (Visa, Mastercard, or Discover) | No surcharge | Hold on bank balance; 3–7 business days to release |
We value your business and are committed to transparency in our billing. If you need clarification on accepted payment methods or deposit holds, call 715-396-1466 or submit an inquiry through our website.
New to renting? Read our first-timer's guide to renting a car in Black River Falls for a step-by-step walkthrough of what to bring and what to expect.
Need a higher ride, more cargo room, or all-wheel-drive grip for a Wisconsin winter? We keep two Ford Edge SUVs and an all-wheel-drive Subaru Outback on the lot in Black River Falls. With multiple SUVs in the fleet, one's far more likely to be ready when you call. SUV/AWD rentals start at $80/day or $480/week for local renters, with unlimited mileage. The non-local rate is $100/day or $600/week, plus a per-mile charge. Call 715-396-1466 for the per-mile rate. Local means residents of Black River Falls and Jackson County, WI.
Flat local pricing because we're an independent local rental — no airport markup, no surge fees.
Most rental agencies in western Wisconsin don't carry large passenger vans. We do. Our 15-passenger van and 7-passenger minivans are the go-to choice for groups across the region. Daily van rentals start at $78/day; weekly flat rates include unlimited mileage.
Not sure if a van is right for your group? Read our car vs. van rental guide.
When 15 seats is too many but a sedan is too few, our 7-passenger minivans bridge the gap. Sliding doors, room for kids and gear, and the comfort to make a 6-hour drive feel reasonable. Daily rate $78/day plus $0.10/mile, or $450/week with unlimited mileage on 7+ day rentals.
Need to plan a longer trip? Read our daily vs. weekly rates guide to see when a flat weekly price beats daily plus mileage.
Local daily rates start at $55/day for an intermediate car, with unlimited mileage. Full-size cars from $65/day. SUVs and AWD from $80/day. Minivans $78/day and the 15-passenger van $135/day, both plus $0.10/mile. Local weekly rates include unlimited mileage. Non-local rates are intermediate $75/day or $450/week, full-size $85/day or $510/week, and SUV/AWD $100/day or $600/week, plus a per-mile charge. Call 715-396-1466 for the per-mile rate. Local means residents of Black River Falls and Jackson County, WI.
Yes. We keep two Ford Edge SUVs and an all-wheel-drive Subaru Outback in the fleet. The SUV/AWD class rents for $80/day or $480/week for local renters, with unlimited mileage. Non-local rates are intermediate $75/day or $450/week, full-size $85/day or $510/week, and SUV/AWD $100/day or $600/week, plus a per-mile charge. Call 715-396-1466 for the per-mile rate. Local means residents of Black River Falls and Jackson County, WI. The AWD Outback is a popular pick for Wisconsin winter driving, icy roads, and gravel access to hunting land. Call 715-396-1466 to check availability.
Yes. Local weekly rentals include unlimited mileage: intermediate $330/week, full-size $390/week, SUV/AWD $480/week, minivan $450/week, and the 15-passenger van $750/week. Non-local rates are intermediate $75/day or $450/week, full-size $85/day or $510/week, and SUV/AWD $100/day or $600/week, plus a per-mile charge. Call 715-396-1466 for the per-mile rate. Local means residents of Black River Falls and Jackson County, WI.
The 15-passenger van is $135/day plus $0.10 per mile. The local weekly rate is $750 with unlimited mileage. Book early — it is in high demand.
All vehicles include automatic transmission. Local renters get unlimited mileage on the published local rates. Non-local rates are intermediate $75/day or $450/week, full-size $85/day or $510/week, and SUV/AWD $100/day or $600/week, plus a per-mile charge. Call 715-396-1466 for the per-mile rate. Local means residents of Black River Falls and Jackson County, WI. Daily van rates include a $0.10 per mile charge. Renters are responsible for fuel.
Absolutely. Long-term rates are quoted individually based on duration and vehicle class. Call 715-396-1466 to discuss your situation.
Yes. A security deposit, starting at $300, is held separately from your rental charges on a credit or debit card (Visa, Mastercard, or Discover; no Amex). We'll confirm the exact amount when you book. We do not accept checks.
A 3% surcharge applies to credit card transactions. It's disclosed before your payment is processed and itemized on your receipt. Debit cards and prepaid cards are not surcharged.
Yes. Debit cards are accepted for both deposits and final payment, and no surcharge applies to debit transactions. Note that debit card deposit holds may take 3–7 business days to release after the rental ends, depending on your bank.
