Get in touch, get directions, or learn about our 40+ years serving Black River Falls.
Riverside Auto Rental is a family-owned business that has been part of the Black River Falls community since 1983. We operate alongside Riverside Auto Sales at the same location on Highway 54 — two separate businesses united by a shared commitment to honest, dependable service.
Over four decades, we've built our reputation one rental at a time. Locals trust us when their car is in the shop. Insurance adjusters and body shops count on us for fast, reliable replacement vehicles. And travelers passing through western Wisconsin choose us for the personal touch you won't find at a national chain.
Our fleet includes intermediate cars, full-size cars, 7-passenger minivans, and the 15-passenger vans that set us apart from every other rental provider in the area. Whether you need a vehicle for a day, a week, or longer — we're here to help.
We partner with insurance adjusters and collision repair shops throughout western Wisconsin to provide seamless replacement vehicle service. When your customer needs a rental, one call gets it done.
Trusted Partner
Since 1983
The fastest way to reserve is to call. You can also send us a message below.
| Mon – Fri | 8:00 AM – 5:00 PM |
| Saturday | 8:00 AM – 12:00 PM |
| Sunday | Closed / By Appointment |
Call us directly at 715-670-0209 to arrange a replacement vehicle. We handle the process quickly and work to make it hassle-free for both you and your customer.
No. Riverside Auto Rental and Riverside Auto Sales are separate businesses with separate tax IDs. We share the same building at N5856 Wi-54 in Black River Falls. Both businesses have served the community since 1983.
Take the Highway 54 exit from I-94 toward Black River Falls. We're located directly on Highway 54 at N5856 Wi-54 — just a few minutes from the interstate. Call 715-670-0209 if you need help with directions.
Yes. We're open Saturdays 8:00 AM to noon. Sundays are available by appointment only — just call 715-670-0209 ahead of time to arrange a weekend pickup.
We've been serving Black River Falls and western Wisconsin since 1983 — over 40 years of family-owned, reliable vehicle rental service.
